Identify individuals clicking on outbound emails

Identifying accounts on your site not enough? SaaSMonk can help you identify individuals clicking on your email sequences too!

By utilizing our UTM parameter in outbound emails and sequences with links taking prospects back to your website, you’ll receive individual-level identification data about your website visitors. The UTM is simple to set up, and including them in all email links taking prospects back to your website will help your team get a ton of identified visitors each week!

Setup for HubSpot

You will need to add in the following at the end of your link

If you have no other UTM parameters:

?s_email={{contact.email}}

Adding s_email UTM with no existing UTM params

Before: https://www.saasmonk.ai

After: https://www.saasmonk.ai?s_email={{contact.email}}

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If you have other UTM params in link, add this in at the end:

&s_email={{contact.email}}

Adding s_email UTM with an existing UTM params

Before: https://www.saasmonk.ai/about-us/company?utm_campaign=onboarding

After: https://www.saasmonk.ai/about-us/company?utm_campaign=onboarding&s_email={{contact.email}}

Setup for Outreach, Ample, Salesloft and Apollo

The setup for these will be almost exactly the same as above, except for one detail. The text you would add in to your links would be as follows:

No other UTM params: ?s_email={{email}}

With other UTM params, add at the end: &s_email={{email}}